Up until becoming a freelance digital consultant I was the co-founder of Clusta  - a digital agency setup in 1997 with Managing Director, Russell Townsend. My creative, leadership and motivational skills were the constant driving force behind the agency’s reputation for outstanding digital creativity.

I headed up the team responsible for the first ever website to utilise webcam-only navigation, nominated for a Cyber Lion at Cannes 2008 and featured in BBC documentary ‘Click’. In 2010 we delivered a Microsoft Surface experience to launch a new male Chanel fragrance. We headed up, created and delivered Europe’s largest retail interactive touch window for Selfridges in 2011 for their ‘Project Ocean’ campaign along with a website and iPhone app. 

In recent years I have led the team responsible for delivering an innovative on-line racing game for Allianz which has generated over 1 million hits in just 6 months and been rolled out to 13 markets worldwide.

With over 18 years of industry experience, I have a versatile skill-set both in terms of hands on production and project management.

Now an experienced freelance digital consultant I have worked on a range of digital and branding projects over the last few years including volunteer work for Sea Sanctuaries who run a marine protected area in Raja Ampat, West Papua.

My focus is on design-led innovative solutions for both art-based and commercial clients.